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Video Distribution Sites and Tactics from SES 2009 from Steve Wiideman on Vimeo.

I have touched on this subject slightly in the previous video, and I found some interesting facts about making your viral video marketing actually “viral.”

Here are some important facts shared by David Burch of Tube Mogul, and video statistics and syndication company.

First off, it is important to realize that over half of all videos are found by searching on the video sites themselves.  Not by keyword searched in search engines, but searches on the video site.  This really helps you understand why the things Fran Kerr told Yaro Starak in the video post earlier are really important.

Frans three secrets are essential to your video being found when searches on done on a video site.

Second, the next major way of videos being found and viewed is on blogs!  Remember I told you in the previous viral video marketing post that most of my video views come from visitors on my blog, not from the visitors to the video sites.  I am now starting to use Fran Kerr’s techniques to try and improve the results on the video sites.

Please note that if you don’t believe this, David Burch has detailed data and the fact is that only 11 or 12% of offsite referrals come from search engines like Google, Yahoo, Bing, and video search site – collectively.  The rest of the offsite referrals come from blogs.

Now here is something else to realize about video counts on sites like YouTube…. the video count only shows that someone clicked the “play” button.  They only have to watch for about 2 seconds and the click counts as a view.  So how viral are the videos really?

Fact:  Only 66% of video viewers are still watching after 30 seconds!

What does this mean to you?

Have your call to action upfront in your video if at all possible!  Even instructional videos loose their viewers long before the video completes.

Plus, you need to have a lot of videos for your viral video marketing to be effective.  I had a lot more videos on Youtube, but Youtube closed my first channel saying I had violated the terms of agreement.  I have no idea what they were talking about.  So my new channel is just getting populated.

Why does David Burch say to have tons of videos?  Because his massive data says that viewership of new videos peaks after just 4 days! After 4 days, he can predict fairly accurately how many view you will have in a year.

One truth that you may have wondered about is which video site gets the most views for your video?  David Burch makes it clear that is 100% fact that you will get more views to your videos on YouTube!  But he also says that syndicating to just six more sites will double your views.

Most of what he says, in my opinion supports that viral video marketing is a chance thing unless you have some real power to massively syndicate your videos.

So coming up next…. How to syndicate your videos – for free!

How long did you watch this video?  Was it more than 30 seconds?