A major part of your blog becoming a magnet for targeted traffic is having something worth reading when the reader arrives.  You may, in fact, have great content and you just can’t get targeted viewers to come on in.

I’ve talked previously about using your title meta tags, and meta descriptions to get people to click.  But you should be sending your titles many other places.  Is anyone clicking?  Here’s 3 ways recommended by a number of top bloggers and online experts (actually too many to name here) for creating blog or article titles that get clicked…

1.  You want your titles to do two things… get people to read, and be effective in the search engines.  This means your blog post title can’t just be keywords or keyword phrases.  Those are just major league boring!  Ideally, your title should contain keywords that can be used in a compelling way when read by real people.  After all, the ultimate goal is to get real people to read your blog post or article.  But if  your tweeting your blog post, the title should be less than 140 characters.

2.  As often as possible, start your actual blog title (not your meta title tag) with a keyword or keyword phrase.  The fact is, that search engines really do give greater weight to the words at the beginning of your title in your h1 tags.  You definitely do not want you blog name or company name at the beginning of your title tag in the search results.  In fact, you probably should not have them in your titles at all.

3.  Though keywords in titles are not required to be ranked in search results, they can help.  They are most important particularly when you are just starting your blog.  However, a shorter title with a keyword at the beginning or at least in the title is best.  Make a long title, stuffed with multiple keywords and you will almost always lose to the shorter title with one main keyword phrase.

Your titles are vital to your success in generating targeted traffic or to increase targeted traffic steadily.  Like in short ads, and any copy you make, the title is what get’s your readers into your post or article.  Spend some serious time considering your title before you post.

Come up with several and then pick the best.  Use the others as subtitles.

See you soon

- Wayne Sharer

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