How do you know what on your web page is good for your targeted traffic or not?

Google has such a complex algorithm, that no one could actually be ideal in all categories and still have a human reader want to read your site.  So really, what pieces of the pie do you keep?… or should  you focus on?

Where to Start for Your Targeted Traffic Focus

Always start with your competition.

How do you do it?  Well, do a search first and see who is coming up on top.  What are they doing that is getting them to the top of the search results?

Look and see what is drawing all the interest to their web site.  Why does your competition have all this interest from the readers?  Then mimic it.

Create Great Content

You need unique content.  Unique means original.  Don’t confuse this with original ideas.  You can write about any subject… including the ones that your competition is covering…

You just have to make it in your words, with  your twist.  Make it unique.

Market Your Content

The next step to making yourself as the expert is to repeatedly market your content.  Market it anywhere you can.  There is no limit.  So get rid of the limits, and keep the drive going for marketing your content.

There are a number of ways to get your content in front of as many people as possible.  These include (but not limited to):

Blog Posts

Guest Blog Posts

Article Directories

Syndicate your content – like in RSS feeds, or off-line markets

Be Certain Your Content is Really Unique

This is most important if you are using a writing service or ghost writers.  Like being new in any service market, you may not be sure that your writers aren’t marketing the content they sold you as “unique” to other clients.

Use a simple technique of going to CopyScape to verify your uniqueness.  It only takes a minute.

Bottom line is, you want to get rid of as much duplicate content as possible.  Search engines hate duplicate content, and mostly they hate it when you have duplicates of your content on your own site.

There’s lots of reason for this, amongst them… they don’t like to give duplicate results for a search (it looks bad on them), and it costs them money to store the same data repeatedly.

There’s other reasons too, but you really don’t need to read that here.  Just don’t do that.

Title and Meta Description Tags

Finally, make sure your title tags and meta description tags for each of your web pages on your website is unique.  As Jerry West of StomperNet says, “often if two pages have unique content, but they share the same title and meta description tag, Google will often tag one of these pages as duplicate.  And if you have this on your site, it will literally slowly rot your site over time!”

So get rid of the duplicate title tags, and duplicate meta description tags if you want to preserve your search engine placement over time.

So what do you keep?  Keep the unique content coming, keep marketing it, and keep unique titles and meta descriptions on each of your web pages.

-  Wayne Sharer

P.S.  How did I ever learn all this stuff?  I followed great mentors like Pat Marcello.  Now you can too.  Pat is a StomperNet trained SEO goddess that can teach a 3 year old SEO (that’s how she was able to teach me).  Check here out now while it’s not too late…

Click Here for Simple SEO Training

Note:  I am an affiliate for Pat Marcello’s course, but she doesn’t pay me to put up these plugs.  I only earn money if you agree that the course is great.  I already completed and tested the course.  I find it to be the easiest course on SEO to follow, anywhere on the net.  It has my highest recommendations.