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Google Adwords and Laser Targeted Traffic

July 9th, 2009

Wayne

Using Google Adwords to Drive Laser Targeted Traffic

Now I am going to be up front with you on this. I am not a big fan of Google Adwords as a primary resource for anyone on a low budget. You want to know why?

Easy — I lost a lot of money trying Google Adwords when I got started. I didn’t know what I was doing, and the results of my costly Adwords campaigns proved it.

I was hesitant to write anything here about Adwords because I don’t want to hear your sob stories about how you lost all your money here, and it’s all my fault. I only blame myself, even though I did read an experts book before I started my campaigns. It was my choice to try it, and I didn’t do it correctly.

Everyone wants to know about Google Adwords, so I have included some background information here. But I truly do not recommend this as a starting tactic for anyone on a low budget. It can easily wipe out your budget.

But it can, if done correctly, create very profitable, laser targeted traffic that is ready to buy right now!

Using Money to Make Money

Google Adwords is all about spending money to make money. And, if you have read any part of this blog, you know I’m not advocating you can have a successful business for free.

One classic method of spending money to make money for traffic to your service, store or online business is advertising. It was a viable means for traffic 100 years ago, and still is today. Advertising allows you to be specific about what you are offering, and thus ensures anyone reading and responding is a likely buying customer.

When you create the right kind of advertising and place it in exactly the right place, you get high volumes of laser targeted customers coming to you everyday. With a high volume or targeted traffic, even just a small percentage buying will generate a profit, even a substantial living income.

Google Adwords is a way to spend for advertising only when someone actually looks at your ad. It puts your small ad at the top of Google search responses, or on the right side. It makes you a “bull’s-eye” for targeted, buying traffic.

When done correctly, and I emphasize, it must be done correctly – then dime for dime, there is probably few more cost efficient means of laser targeted advertising anywhere. The return can be astronomical, and you can make a fortune.

To use Googel Adwords, you set up free account with Google. Once you account is approved, you right short ads like you see in the image on the left. These ads lead to your online offer.

You pay a fee only when someone clicks on your ad. The fee is determined by advertisers bidding on the use of keywords. The most popular keywords cost the most, the less popular cost less. The beauty of it is, there are still many “unpopular” keywords or keyword phrases that you can make a killing on. Literally spend only a dime a click.

The bad news is, there really is an art to doing this well. I am not a Google Adwords Artist. I have tried three different expert techniques, modeling proven ads, using pre-written ads with pre-selected keywords, and legally “stealing” the best paying ads. For me, the results have been abysmal.

I am not trying to scare you. Not at all. I am just making you informed. Google Adwords can and does produce outstanding results for many. That’s why any major company worth its salt uses it. Just don’t dive in with starry-eyed dreams of overnight fortunes. It probably happened a few times, but figure the odds it will happen with you.

Of course Google isn’t the only place to do Adword-like campaigns. Yahoo has a similar service and so does MSN and other lesser search engines. But most of your traffic will come from Google, Yahoo, and MSN, so those are the ones to focus on.

You may want to use Yahoo or MSN first because it can be a little cheaper, and the techniques are essentially the same. When you are getting good results in a lower cost place, then step up into Google and test the waters. You may be impressed with the results.

…Coming next, the basics of a vital free traffic method…

- Wayne Sharer

P.S. Still wondering how to get started on the right track? Want to start a website and have targeted traffic right from the start? You need this free targeted traffic training…

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Posted in Search Engine Traffic, blog-traffic, secrets to web traffic, targeted website traffic

Tags: 100 Years Ago, Advertising, adwords, Background Information, Blog, Campaigns, Drive Traffic, google, Google Adwords and Laser Targeted Traffic, High Volume, Low Budget, Small Ad, Spending Money, Successful Business, Tactic, targeted traffic

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Adsense income is back

December 20th, 2008

Wayne

by Matt Johnson

Making websites for adsense is quite easy; however getting it to earn a sufficient income can get very difficult.

Many people do earn a sizeable income from adsense. They make hundreds of websites using unique handwritten articles. They also spend a lot of time into getting backlinks for their websites.

If you want to have your pages rank well in search engines be creative: don’t copy someone else articles or information. Duplicate content is penalized by the search engines leaving you with almost no rankings.

It is important to have fresh, new and unique content on your site so that search engines visit it regularly. The more pages that are indexed by google and yahoo, the more the chance that some of them will appear in the top results for related searches. More traffic results in higher adsense earnings.

There are many ways to approach the creation of a website made for adsense. One of them is to focus on a small number of websites while another way is to build hundreds of them together.

You will have seen tons of programs that promise instant adsense riches. The Internet is saturated with AdSense earnings programs. A lot of these programs promise AdSense millions. However, most of these programs will never earn you a dime. AdSense content packs and AdSense keyword tools do not earn you any money. You need to have highly optimized and targeted websites to make money on AdSense.

There are many people earning a few dollars a day from every website that they build. This isn’t a big number but when you have a network of 200 to 300 websites the dollars really do add up.

About the Author:

Want to have a system that makes adsense ready websites? visit our website to find out more!

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Posted in traffic generation

Tags: adsense, Advertising, Affiliate Programs, finance, online-business, traffic generation

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Freelance Copywriting 101

December 20th, 2008

Wayne

by Ray Edwards

The opportunities afforded to freelance copywriters are attracting a lot of attention these days. If freelance copywriting interests you, then you should take a look at what it takes to be a freelance copywriter.

1. Learn when to say “no.” Freelance copywriters have to know when to say “no.” At times you will have to say “no” to new projects because your schedule won’t allow for more work, and knowing when that point has come is very important. Otherwise you can jeopardize your entire business by taking on too much work and inhibiting yourself from meeting your deadlines. Other times you have to say “no” to the suggestions your clients offer. Remember that you are the advertising expert and they are not, that is why they are hiring you. You must be able to say “no” and offer a better alternative in a gentle way.

Sometimes though, clients won’t budge and either you have to compromise without surrendering or get out of the project. Managing persistent clients will help ease your work experience, but sometimes you just have to get out of a situation. Otherwise your job will be very unpleasant. Some clients just aren’t worth the time or trouble.

2. Be polite, persistent, and positive. Always communicate professionally with your clients. Listen intently to your clients and be persistent with your ideas if you must. Your persistence must be two fold: You must constantly look for work, and persistently stand by your ideas on how to market your clients’ products. This will help improve your success dramatically.

3. Become a constant learner. The most successful copywriters understand that you can never stop learning. You must be learning how to improve the quality of your copy constantly. This keeps you competitive and will help you climb the ladder of success. There is plenty of material out there, so go out and start learning how to be the best at what you do.

4. Remember to relax. Most people switch to freelancing to escape their stressful work environment, so it doesn’t make much sense to make your new work environment as equally as stressful! So make sure that you relax, put it in your schedule if you must, but just make sure to do it. Consistent relaxation also helps you write better and faster. So in the end, you’ll be happier and more productive if you take time to relax.

5. Keep a positive attitude. Loving your profession is one of the keys to success. If you let the stress of your work consume you, then eventually you will come to hate your job and lose out on all the benefits freelancing has to offer.

6. Nurture your personal life. A successful person is also a well-rounded person. You need to have a well-nurtured personal life for you and your family’s emotional health. Even though you’re working to be more successful as a copywriter, your personal life is far more important than your occupation. If you become super successful but neglect your friends and family, then all you have is a really nice empty house.

7. Always practice honest work ethics. You need to be a person of love, honor and integrity. Therefore, don’t make any promises you can’t keep. Be honest with your clients. Tell them if you’re failing to meet a requirement and try to make it up to them. Never give moral ground in order to gain economic prosperity, and always be ethical when conducting business arrangements.

8. Learn to manage your business well. Freelance copywriters are their own bosses and run their own businesses. Make sure to read up on how to run a small business and manage your accounts well.

Keep up on the most recent ethical standards, laws, and tax reforms. Make sure you’re also up to date on all the current pricing models and searching for new ways to organize your business more effectively.

9. Never take a rejection personally. This is a business and your self worth should never be wrapped up in what you do. Try and maintain a level of professionalism and don’t take rejection personally. There are plenty of reasons someone might pick another copywriter over you that have nothing to do with your ability to write good copy.

10. Do not miss deadlines. Missing deadlines will severely hurt your chances at success, so you must make every effort to manage your time well and get your projects completed on schedule.

Hopefully this article helped you see what’s involved in freelance copywriting. There is plenty of information out there on freelancing, so if it interests you, go ahead and do some more research about this exciting career.

About the Author:

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.

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