May 26th, 2009 
Wayne 
Thanks again for this anonymous reader request…
This is the kind of technical stuff that can drive you crazy. In the Navy, we had to learn our aircraft systems inside and out. Imagine, in an aircraft like the E-2C Hawkeye, how complex that is! There were at least 7 main systems and then subsystems. Tons of technical jargon, crazy diagrams, and wires going everywhere. How do you even know what is important to know?
So, you certainly may feel overwhelmed by the technical jargon of SEO (search engine optimization). Let’s get started:
- The appropriate steps for meta tags
Getting optimized for search engine traffic is a process. There is no one single thing to do that suddenly turns on masses of targeted traffic or skyrockets you to the top of the search engine results. Filling out your meta tags is just of the things you should be doing for your search engine optimization efforts.
Meta tags won’t guarantee your way to top ranking in search engines.
What they do is provide a search engine reader a way to have a good idea what they will find when they go to your web page. They also have fields to prevent your web page from being indexed. This can be useful as well.
Meta tags appear just after your <HEAD> tag on your page and then end with the closing </Head> tag. This is all at the top of your HTML document. You can’t break anything by changing the meta tags, just affect what search engines and people when getting search engine traffic.
So the most important is the title tag
<title> Your Title | What’s it About </title>
That’s it, tell your reader what it is all about. Use a key word phrase in your title. Make it relevant to your page content. Use of a significant keyword phrase tells the search engine what it is about, and is the first factor in deciding where to place your page in the searches.
Next is the meta tag description
<Meta name=”description” content=”a short description of the content of your page”>
This short description is what you see in the search engine results under the title. It needs to be less than 160 words, and very relevant to your page content. It should contain at least one keyword phrase, two if possible (and it makes sense to the reader).
Do not leave your meta tag description empty. If you do, the search engine will pull random text from your web page to fill it in, and it may look totally irrelevant.
The final one I am going to discuss is the meta tag keyword
<Meta name=”keywords” content=”keyword phrase 1, keyword phrase 2, keyword phrase 3″>
There is a lot of debate as to whether this tag matters at all. The reality is, that the search engine crawler is primarily going to determine your content by the keywords used in the actual text found between the body tags (<body></body>).
This tag just reinforces what is found in the content. So put keyword phrases you focused on in your content within this tag. Don’t waste your time filling it up with tons of keywords, especially if they aren’t even used in your content. Nothing in this will improve your ranking. It just reinforces what is found.
OK, I lied, here is one more, the Meta Robots tag
<Meta name=”robots” content=”noindex”>
This is how you tell the search index whether or not to index your page. By putting “noindex” in the field, you tell the search engines not to list your page. It does not stop a search engine from looking at your page. They will still look.
Leave this tag out if you want to be indexed.
Like in my many aircraft systems in tactical combat aircraft, there are many more little things in a meta tag. Honestly, they don’t really matter much.
But if you are really serious about learning what you REALLY NEED to KNOW about Search Engine Optimization (SEO) and getting targeted search engine traffic for free, then there is really only one way to do this…
Get the best, easiest to follow, simplest to use Search Engine Optimization class there is, Spider Language. Pat Marcello has made it so anyone can understand SEO!
Thanks for coming by. My salute to you,
- Wayne Sharer
P.S. Imagine not have to search from one blog to the next to find your answer to your looming questions. No more partial solutions, no more weeks or months to complete the puzzle. Get Pat Marcello’s Spider Language today, and you will be a SEO expert tomorrow.
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