Today’s post comes from a reader request:

Dan says he is getting lots of visitors but no one buys. He needs a way to promote his site to targeted visitors.

Dan’s site: http://danowin.ilovepets.biz/shop.php

I don’t claim to be an expert on increasing sales, but one thing that is common to all is the need for targeted web traffic.  If it is not targeted, no one buys. 

But there is one other element that is required to get sales from your targeted web traffic.  I will put it to you this way…

On one mission I was on during the war in Kosovo, my job was to be the airborne cooridnator of all elements of the largest Naval air strike ever conducted using the tactics of the day.  It included being responsible for aircraft entering the combat airspace, getting fuel, getting to the target, detecting hostile activity both air, and missile, and getting the fighters and bombers out safely. 

Now that is definitely a lot to expect from one guy (plus 4 other crew members).  Why in the world would anyone even allow me to have that much influence on what happens to them individually?

The strike mission itself is highly targeted traffic.  The lead fighter/bomber and his wingman want only two things from their shopping and delivery – hit the target (and live).  Problem is, it is very dangerous — very, very dangerous.  Plus they have many restrictions on how to go shopping.  The most restrictive is that their aircraft had to be fully, 100% mission capable.

Believe me, this requirment is probably not met more often than you think.  So why go shopping in such a dangerous place when it would be so easy to say my thing-a-ma-jig is broke, and just go home and noone will say anything?

Instead, they let me direct them where to go and change things literally “on the fly” without question.  They even convince themselves that the “thing-a-ma-jig” is working fine.

Here is the secret…

… if your current web traffic is targeted, yet it doesn’t buy.  Do you have TRUST!  Do your visitors trust you, and why should they?

In the air strike, I had a long established trust relationship through my proven performance in the air.  Many of the aircraft pilots only knew me by my voice, or my crew by their callsign.  But we had a relationship of unmatched, very powerful trust.  Therefore they would shop where ever I told them to because they knew I would not steer them wrong!

So my question to you, Dan, is….

How are you getting trust with your targeted visitors?  Do you have a blog?  Do you have a newsletter?  What do you give your customers besides little pictures with apparently good prices?

This is why I created the free training series “The Great Traffic Experiment.”

It centers on getting a real, hosted Wordpress blog because it is one great way of getting TRUST, plus easily, and almost automatically getting targeted web traffic.  So, if you don’t have a blog, go to The Great Traffic Experiment Now, and find out how to get one up very, very quickly.

Then read the following posts on getting a traffic system:

1. Targeted Web Traffic – What’s Your Plan?
2. Can an Aircraft Carrier Plan Bring Targeted Web Traffic?
3. Carrier Aircraft in Tension – How You Feel About Getting Web Traffic?
4. An F-18 Cockpit View of Targeted Web Traffic

This all represents exactly how I went from nothing to a business creating cash.  I am not filthy rich today, but my system comes from the best mentors online, and grows every, single day doing exactly what I write about.  Yours can too.  This is business, you won’t get rich tomorrow, but with a plan, commitment, purseverance, faith and the right tools, you can build trust, and very loyal targeted web traffic that buys.

Thanks for your question, Dan…

Please leave a comment below and let me know what you think

- Wayne Sharer

P.S.  If you would like your questions answered like Dan, then fill in the form that appears when you leave this website blog.