We’ve talked about SEO and search engine traffic before. But like when I was in the Navy, we emphasized repetition of skills and basics to make advanced tactics work the impression of ease. This is a long post, but I didn’t want to break it up. I am going to violate “the rules” and overwhelm you with content. So let’s get started with a closer look…

Search Engine Optimization or SEO is a term widely used by anyone trying to make money online and build a real online profit machine. All of you know that search engines are the most common place for people to go to find the online information they want so bad. And if you are on the first page of the results, you are front page news to the searcher.

It’s not a secret that most people rely on the top ten results (the first page) of the search they just requested. If your site comes up on a desired search in the top ten, then WHAMO you get FREE targeted web traffic straight from the search engine. You didn’t pay a dime!

So I will state the obvious in case it didn’t sink in: You and your website or blog have a bazillion times higher chance of being clicked if you appear on the first page of the search engine results. And this traffic is COMPLETELY targeted for you – if you did your SEO correctly.

Are you still following me? Now this is a fact, once you are there (on the first page results) you must hold on to your ranking. You cannot, and will not stay on top if you don’t keep your website up-to-date and optimized.

What people search for changes over time, and how search engines search also changes. Plus, new players constantly enter you niche! It is imperative to make your site better and better everyday.

Are you still questioning whether you need to use search engine optimization? Well, I’ll give you my bottom line: You need Search Engine Optimization if you want to maximize profit and keep your costs low. Ignore it and you’ll pay through the teeth. It’s that simple. It’s your choice.

With a solid search engine optimization effort, you get the benefit of “magically” attracting high volume targeted traffic. Using the best choice of keywords and keyword phrases you can get hundreds of visitors a day to your blog or website.

If you only convert 1 or 2 percent of these free, highly targeted visitors, you will still be making a profit – remember, you didn’t pay for these buyers. They found you because you did your SEO basics correctly – up front, not as an afterthought.

So what else is SEO? It’s using the right methods, and employing the right tools to keep your blog or website on the first page of the search engines. Now here is another fact: it is neither impossible nor highly difficult. Just get the right knowledge and tools.

In an earlier post, I showed you a method for finding keywords that can get you lots of traffic and put you on the first page of Google in record time – even in the most competitive niches. It’s back in the section about creating content. I hope you paid attention. If not, go back and re-read it.

Getting there and then in the top half, and then staying in the top half guarantees targeted viewers become targeted traffic in high numbers.

If your content is good, they become very loyal and very much, paying followers.

As you start learning your necessary – even mandatory – search engine optimization skills, there is one way I know to start your blog site on automatic. If you are building a blog – and you should be (remember the this post?) then you must get this plug in now. No excuses, it’s free and it works…

For the fruits of your efforts to “search engine optimize” you have to learn the basics and then maintain an ongoing effort. Your site has to change as public focus changes and as the search engine mechanics change. Your keyword phrases must be updated and your content must be refreshed.

Periodically rewriting your site content with the updated keywords and adjustments for change in search engine activity will be a big part of your site getting to the top and staying there. The rules will change and so must your blog or website if the targeted free traffic is to keep coming.

So lend me your ear, and take note of this fact: you don’t have to be a technical expert, or computer whiz to learn enough SEO to keep your blog and target for tons of web traffic. The single source I know works for everyone is by a SEO expert that knows more about making it easy than anyone I know.

She is Pat Marcello, and she is not a computer whiz or techno geek. But, in her steady efforts to become a master blogger she mastered SEO and search engine traffic in a way that you and anyone can understand – and she will teach it to you.

If you really want to understand Search Engine Optimization from an expert who is really just like you check out Pat Marcello here:

Remember also what I told you earlier about building one-way links to your site. This link building is part of your SEO efforts as well. I won’t explain it here, that is not what this is about. I just mention it again, to remind you that there is a lot more to SEO than just a few keywords.

Inbound links, from relevant sites is essential to your success.

If you are a more advanced reader and need a resource to automate inbound links to your site, then here is the resource that I use on many of my sites:

As you saw when we started this post, you realized this is about why you need SEO. I hope it sinks in. I started without using any search engine optimization and I paid the price. Learn and use the techniques from the start, and your search engine traffic will start early and stay with you for life.

What better thing than to have major companies like Google, Yahoo, and MSN give you free targeted traffic for life. Learn how to get it from the start.

Coming up next…

A viral traffic creating method you’ll want to use…

- Wayne Sharer

P.S. Are you getting good information here? Even a simple yes or no answer in the comment block is helpful. But feel free to give a detailed response. I want to know what you think!