Using Google Adwords to Drive Laser Targeted Traffic

Now I am going to be up front with you on this. I am not a big fan of Google Adwords as a primary resource for anyone on a low budget. You want to know why?

Easy — I lost a lot of money trying Google Adwords when I got started. I didn’t know what I was doing, and the results of my costly Adwords campaigns proved it.

I was hesitant to write anything here about Adwords because I don’t want to hear your sob stories about how you lost all your money here, and it’s all my fault. I only blame myself, even though I did read an experts book before I started my campaigns. It was my choice to try it, and I didn’t do it correctly.

Everyone wants to know about Google Adwords, so I have included some background information here. But I truly do not recommend this as a starting tactic for anyone on a low budget. It can easily wipe out your budget.

But it can, if done correctly, create very profitable, laser targeted traffic that is ready to buy right now!

Using Money to Make Money

Google Adwords is all about spending money to make money. And, if you have read any part of this blog, you know I’m not advocating you can have a successful business for free.

One classic method of spending money to make money for traffic to your service, store or online business is advertising. It was a viable means for traffic 100 years ago, and still is today. Advertising allows you to be specific about what you are offering, and thus ensures anyone reading and responding is a likely buying customer.

When you create the right kind of advertising and place it in exactly the right place, you get high volumes of laser targeted customers coming to you everyday. With a high volume or targeted traffic, even just a small percentage buying will generate a profit, even a substantial living income.

Google Adwords is a way to spend for advertising only when someone actually looks at your ad. It puts your small ad at the top of Google search responses, or on the right side. It makes you a “bull’s-eye” for targeted, buying traffic.

When done correctly, and I emphasize, it must be done correctly – then dime for dime, there is probably few more cost efficient means of laser targeted advertising anywhere. The return can be astronomical, and you can make a fortune.

To use Googel Adwords, you set up free account with Google. Once you account is approved, you right short ads like you see in the image on the left. These ads lead to your online offer.

You pay a fee only when someone clicks on your ad. The fee is determined by advertisers bidding on the use of keywords. The most popular keywords cost the most, the less popular cost less. The beauty of it is, there are still many “unpopular” keywords or keyword phrases that you can make a killing on. Literally spend only a dime a click.

The bad news is, there really is an art to doing this well. I am not a Google Adwords Artist. I have tried three different expert techniques, modeling proven ads, using pre-written ads with pre-selected keywords, and legally “stealing” the best paying ads. For me, the results have been abysmal.

I am not trying to scare you. Not at all. I am just making you informed. Google Adwords can and does produce outstanding results for many. That’s why any major company worth its salt uses it. Just don’t dive in with starry-eyed dreams of overnight fortunes. It probably happened a few times, but figure the odds it will happen with you.

Of course Google isn’t the only place to do Adword-like campaigns. Yahoo has a similar service and so does MSN and other lesser search engines. But most of your traffic will come from Google, Yahoo, and MSN, so those are the ones to focus on.

You may want to use Yahoo or MSN first because it can be a little cheaper, and the techniques are essentially the same. When you are getting good results in a lower cost place, then step up into Google and test the waters. You may be impressed with the results.

…Coming next, the basics of a vital free traffic method…

- Wayne Sharer

P.S. Still wondering how to get started on the right track? Want to start a website and have targeted traffic right from the start? You need this free targeted traffic training…