Posts Tagged ‘Target Audience’

The Secret of Local,Highly Geo Targeted Web Traffic

Let’s take a short diversion from SEO,

Mitchell asked about the best way to get targeted web traffic from a specific city or state:

Mitchell, I had many times in my Naval career where focusing on a specific target audience was very important.  We didn’t always want the whole world to participate.  Sometimes, we didn’t even want the whole Navy to participate in an event.  The words we chose and the message we sent became highly specific to the particular participants.

This happened mostly when we did a local training event, early in our training cycle.  We just weren’t ready to deal with a world audience.

I know from experience in local retail sales, that similar situations exist.  For instance, if you are a local barber shop, or hair salon in Antwerp, Belgium, you probably aren’t interested in massive targeted web traffic of visitors from New barber shopYork (in fact, this wouldn’t be targeted).  They simply aren’t going to make you the real money in New York.

I personally set up a website for a local business.  The goal was not to attract people from all over the world.  There was no point.  Having thousands of visitors a day made no difference if they didn’t come from very nearby – or at least were going to be nearby sometime soon.  The store wanted people that were going to be within walking distance.

My secret to local targeted web traffic…

So, what did I do to get the local city traffic, or the attention of targeted traffic that would be traveling to stay within walking distance of the store?

This is so simple, I couldn’t believe how well it worked.  I researched the niche keyword phrases.  Since it was a franchise store, it had some very highly competitive keyword phrases.  Then I simply added the location name (your city, your state, or if your district is well enough known, use that) to the end of the long tail keyword phrase.

Now, look this version up in Google, or your keyword tool of choice.  You will find nearly ZERO competition.

Yet, how do you think someone looks for your niche product or service in your location?  They add the location name.  So if you do pet grooming, you would find pet grooming in Google to be highly competetive.

But if you do pet grooming in the Queens, NY, then make your primary keyword phrase “pet grooming queens ny.”  Google will likely have no data on this, yet you will get highly, highly targeted traffic you never had before.

This tactic was so successful for the retail store, that despite the recession, the store continues to increase business because it is so easily found by searches on the internet.  The stores competitors continue to try Adwords, paid online directories, and other paid media – they lose.   This store I tailored, has no paid online advertising and out performs all the competition online.  The highly targeted web traffic keeps coming.

Mitchell, I hope this answered your question.

Please leave a comment when you return.

- Wayne Sharer

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Web Video, the Free Traffic Generator

There’s a single mutual goal amongst every webmaster and that’s to step-up their website page views and targeted website traffic.  Nevertheless, the principal question is, how can you accomplish this?  With virtually 1000s of how-to articles encircling the cyberspace, and bookshops, explaining that they have the “answer” to explosive traffic; it’s extremely hard for a webmaster to decide the best method to increase traffic.  Though many of these books and articles really deliver outstanding tips and information about attracting visitors to your web site, there’s an unrivaled technique that’s established itself in the past few years as living up to being an unbeatable  way to gain committed viewers, and potential purchasers.  This is achieved using web video, and it is an  extremely powerful method to creating a high-profile website that is visited by thousands of individual’s everyday.

Possibly one of the main rationalities why so many webmasters are employing web video as a way to steer traffic to their website is because it’s a fantastic, and free, method to interact with likely visitors, in addition to  furnishing them with key information that’s entertaining to view.  Web video is an surprisingly potent method to demonstrate to your target audience selective information, and inform them of your diverse website products.  There are numerous steps that you must observe while creating a web video for internet publicity.  When you abide by these guidelines, you’ll enable yourself to have an exceedingly successful web video campaign, and you’ll harvest all the profits from this.

The most crucial element to employing web video for internet site publicity, is to create a video recording that is interesting, fun and most importantly, informative.  Your viewers will discover your videos simply by what they’re about.  Whenever you’re marketing a how-to book on repairing household fixtures, the most dependable method to get through to your viewers is to produce short videos about how to eliminate assorted troubles inside your house.  An illustration of this could be to develop a web video detailing the repair measures to stopping a leaking faucet.  This not only will present the audience an opportunity to view how enlightening your information is, but you’ll likely be assisting them, too.

Even more likely, once you show them a web video that solves a burning problem, the watchers will go straight to your site to seek out more solutions to their many problems.  This represents a bang-up means to generate loyalty with the target customer, including providing them a real excuse to buy your niche wares.

Following the compilation of numerous videos on your niche market, you should  post all of these videos on the web in order for them to be seen in places like Youtube, Facebook, MySpace, etc.  There are virtually hundreds of assorted web video web sites that will host your video for free.  Nevertheless, the key is choosing the best internet site to spotlight your video.  There’s no doubt that Youtube is the highest traffic video web site on the online.

By uploading your video and carefully selected keywords, on Youtube, you’ll quickly receive a steady stream of ceaseless hits to your site.  If you don’t have time for posting each video site (this can take a very long time), you’ll be able to pick from numerous video submission services to automate the process for you.  The best on the net the is undoubtedly Traffic Geyser.  Traffic Geyser will uploads your videos to every significant video hosting platform on the web, and will boost your traffic unbelievably.

Thanks for visiting today

-Daniel

=> for Daniels strategies, including web videos visit http://www.thinkbigandgrow.com

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Getting Visitors Using Article Submissions

by Frank Guiltless

A great way to get highly targeted traffic plus relevant one-way backlinks to your site is through writing and submitting unique articles. Submitting these articles to free article directories or other websites that accept article submission will reward your website with valuable visits and backlinks.

Just about anyone can produce articles. But the real talent lies in creating eye-catching and great quality article. If you are considering the option of using article marketing to drive traffic to your website, you absolutely need to produce only top-notch articles. Because it’s imperative for your rise and rise from the abyss to the pinnacle of the internet!

The basic thing before you indulge in article marketing is that you should have good and compelling content for submission. If you don’t have it, you have failed in first step itself, let alone the money making scheme which you’d aimed for from day one.

Search engine marketing relies on original content and originality checkers allow you to make sure that your content is original. Two good examples of originality checkers online are Copyscape and Article Checker; the latter is completely free.

When writing articles, be sure to use sound principles. Your articles will show up on more websites, ezines, newsletters, and article directories. Make sure you know your target audience, and write articles that your readers can relate, understand, and enjoy.

There are two types of methods which people use to submit their website to the web directories. The first method is automatic article submission with the help of software. This method is fast and does not need so much time and effort.

Article submission is generally free, though software that is available to speed up the process can be expensive. There is free software available, but the range of directories the free submission services submit to is very small, and does not generally cover the best.

When you are submitting, you must be certain to only use basic HTML. Internet marketers are known to use services to submit their articles in order to save time. When creating a resource box, be sure to only use keywords that actually relate to the article you submitted.

There are a number of article submission services available on the internet. Some services charge based on the number of articles they submit for you and others a charge a membership fee. When choosing which service that you wish to use, take the time to do some research.

Online users have very short attention span, keep them reading for more than 5 minutes and you will lose their interest. Present your ideas quickly and avoid using fillers. Strike out words that don’t in anyway help you communicate your thoughts.

There are dozens of submission services available. All you have to do is run a Google search. Some of them charge per article, others have a membership fee that covers a period of time, number of articles, etc.

Typically, the larger sites have a higher Page Rank than new directories. Search engines could penalize your site if you have tons of links with poorly ranked sites. By submitting to the larger sites only, your site could see significant improvement in its Page Rank.

Carefully choose your topics. In deciding the topics for your articles, consider these major elements: they must be relevant to your target niche, they must be able to promote your products, helpful to your target market, and they must be timely.

One word of caution regarding the number of links placed in your article. Many marketers will include so many links that the article just becomes an ad in a longer form. This will definitely get your rejected and maybe banned if it occurs too often.

One of the best ways, and a productive way to drive traffic to your site is through writing and submitting articles. Over time you will also make a name for yourself as an expert in your field of interest. In order to gain victory from your articles, be sure and take the time to put some extra effort into your writing.

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