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I’m sure you’ve heard it…
You know, that sound will bring your website to life.
Did you know that audio can create a stream of highly targeted traffic and followers at your blog or website?
Readers love to have multiple ways to enjoy your quality content. Some are focused on reading, others love listening, and others love video. Many really enjoy some mix of each.
By bringing your website or blog to life with audio, you can heighten your followers experience, and encourage them to return more, talk to them directly, and let your readers feel like they are getting to know you personally.
Maybe you have audio files you would like to share on your site, that you just don’t know how to get up and working without buying some fancy audio program (which you really don’t need). It isn’t difficult to get sound on your blog or website.
All you need is an audio player and your audio file.
Many know that you can simply paste the audio file link in the website, and when you click it, the MP3 file will open in a QuickTime or Windows Media file…
…but did you know you can easily embed MP3 audio files in web pages with a free Google or Yahoo flash player?
This is as simple as knowing your MP3 file location, and copy and paste a simple code in your web page.
There is an ongoing belief that to get traffic to your site from the search engines, your SEO must include title tags with your keyword (or key word phrase). I’m sure everyone you know has told you this. What do you think?…
Here’s my take from my studies…
I follow folks like Pat Marcello, Bill McRea, and all the folks from StomperNet when it comes to SEO and what is or is not required for SEO. They don’t always agree, of course. How could they? No one really knows exactly what Google and the search engines are looking for.
StomperNet is the king of SEO testing. You may be surprised at what they say about keywords in your title tags, and the effect it has on getting traffic to your site.
In fact, StompeNet very strongly asserts (and I agree) that a compelling title tag is much more important than a keyword stuffed title tag. Here’s why…
You should have several goals with your SEO. Among them, you want to increase online traffic, and you want the increase to be very, highly targeted traffic. You want this traffic to click through your ads and buy when they find your page. You also want to reach the first page of the search engine listing for your selected keyword phrases.
Which is most important for you as an entrepreneur or online business person?
I hope that it is for you to have targeted traffic that clicks through your ads and buys things! Am I right?
Also, it is just plain, simple fact that Google doesn’t require the keyword phrase to be in the title tag to rank well. Here’s proof I did only moments before I wrote this sentence.
Look at the image. It is the results of the search in Google for one of the keyword phrases in this article – “traffic to your site.” It is the top 4 listings for the search. How many of the results have the complete phrase in the title?
Is it starting to sink in?
StomperNet recommends, your title tag be 8 words or less, and no more than 65 characters- plus – it needs to be compelling. You must be in the conversation with your targeted traffic to get them to click through to your site. This is the most important thing when it all is said and done.
Therefore, your title tags on your web pages should be done just like headlines for Adwords, or any PayPerClick service. I hope this is sinking in.
More on the title tags in the next post…
- Wayne Sharer
P.S. If you are really serious about making the traffic to your site BUYING TRAFFIC using SEO techniques, the one course I used that you are anyone with no experience can truly understand and implement at your own pace is by Pat Marcello…
Note: I am an affiliate for Pat Marcello’s course, but she doesn’t pay me to put up these plugs. I only earn money if you agree that the course is great. I already completed and tested the course. I find it to be the easiest course on SEO to follow, anywhere on the net. It has my highest recommendations.
Alright, it’s a little past halfway through September.
I have filled the month with just what I know to be targeted traffic power tools. Use any of the tools I have reviewed, and you buy website traffic for life!
Let’s take a moment, since it’s Saturday, and reflect on our attitudes. Maybe I’ll even make you mad!
Let’s start with thinking about why you work to invest in programs, mentoring, and proven systems. Are any of these reasons you are trying to start an online business?
You lost your job, and you need a reliable source of income to live live the way you deserve
Your very unhappy with your current job. You feel inadequate and want to move ahead
You’ve been working at jobs that leave you hopelessly stretching to get ahead, but you never get ahead
You dream of vacationing anytime you like with the person of your dreams
You want your children to have the best there is, but you feel like the economy is holding you back
You’re broke and you feel like there is no way you can afford any of this
Should I go on?
Now let’s get serious. If any of the above apply to you (or any other countless situations), but you really believe you can’t afford to invest in learning how to buy web site traffic, then ask yourself any of these questions:
Do you buy yourself a cup of coffee every day at the coffee shop for $2 – $4 a pop?
Do you go to the soda machine daily and toss in your 75 cents, once, twice a day?
Do drive to work, pay to park, and eat out for lunch when there are viable alternatives?
Do you have an expensive cell phone or mobile phone that you really don’t need right now?
Do you spend $80 to $100 per month on that full cable package, just to watch a sports event that makes you no money?
Do you go to the bar or restaurant and buy beer or alcohol, cigarettes on a regular basis?
Do you get my drift?
I gave up everything to make a business work. I lived in a basement apartment. I ate only Cheerios for breakfast, scrapped for lunch, and my choice of a frozen dinner, peanut butter and jelly sandwich, or can of soup for dinner…
I did this for 3 long years. I had nothing but basic TV, only a sofa, a table, two chairs, and a bed for furniture. I found a way to buy website traffic.
If you are not willing to find a way to invest in your business, then you will keep floundering endlessly and NEVER achieve any relief to your current situation! The first step to making your online business profitable is getting the targeted traffic to your website. To make this happen fast, you must buy website traffic!
I know for a fact, that there isn’t a single website or blog online today that provides as much free, first hand information about getting targeted traffic at low cost to your website.
Unfortunately, most come here, say what great information it is, and then go back to the “I can’t afford that” mentality. I really don’t know where your commitment to yourself and your family lies when you do that.
So enough on my philosophy, here is a quick resource guide of what has already been provided this month:
Recap of Resources to Buy Website Traffic
at Low Cost and High Return
P.S. I didn’t tell you that you have to buy everything, all at once… not ever. But you have to start somewhere, and using things that someone else has tested and proven is a whole lot better than trial, error…. then trial and error again. Believe me, I use the trial, error, trial error, etc method. It is a BAD business model!
Wouldn’t you love your website to have tons of targeted traffic just by people talking about it?…
Everyone that is running an honest, useful, productive business wants their business to be the talk of the town. You want everyone that visits to tell someone else how great you are and send more people to visit.
Somehow, your online blog or website must capture this same virtue to gain a major edge in the fight for targeted traffic from other sources like word-of-mouth. With the high competition, this can be difficult, so word-of-mouth customers won’t be the first to come to you.
Your first job is to get found so that others know you exist. If people don’t find you in big enough numbers, then you will just wither away in the fields of dead websites.
Using a combination of the many previously mentioned techniques will get you found and start the numbers building. As these numbers of targeted web visitors grow, you want them to spread the word simply because the want to. You need to have mechanisms in place to take advantage of this phenomenon that will occur if you are a a place worth visiting.
Viral Marketing Overview
Viral Marketing is not a new thing. It is a term that came around during the boom of internet business. It was what a bunch of “gurus” started calling word-of-mouth marketing for internet businesses or products.
Simply stated, “viral marketing” or “viral advertising” is a way to spread your marketing message in a way that is self-replicating – you know – like a virus. The difference is, no one gets sick, and everyone benefits.
It quite literally turns the age-old word-of-mouth advertising into an electronic tool for spreading your marketing message without you doing anything but planting the seed.
Its goal generally lies around stirring up massive media angles by creating a unique story and that is interesting, or entertaining, or both. The nature of such stories spurs people to have to tell someone else they know about it. These type campaigns are low cost because the major share of the marketing is done by the public – voluntarily!
By adding bonuses or discounts along with whatever media you want spread, you can intensify the results dramatically. Since this marketing does rely on building a mass public response, it can be very difficult to master. I don’t recommend it as a sole means of getting traffic.
It is great for adding a real boost to your traffic when other initial means are successful, and you hit on the right angle to launch a viral stir.
Using Viral Marketing to your advantage
To get the advantage of viral marketing and the resulting viral traffic, there are two common ways to move your message forward.
One is the perpetual motion or self perpetuating method. This is when you manage to get your marketing message attached to a favorite thing of your target crowd. If your thing or message is attached to something people already like and “buzz” about – and your message is good to, then you benefit from the same perpetual buzz.
Another method is to get your message or thing injected into many networks. These are existing networks, not something you build. They can include things as simple as strong, established relationships among groups of people, or – in the online world – things like niche forums, social networking sites, video sites, articles, and press releases.
Regardless of which method is being used, if your product is worth the buzz, it must also be easily transferred from customer to customer. If you can do this, then you will reap massive traffic from your viral efforts.
** I have a surprise bonus coming soon. Be sure to come back…
- Wayne Sharer
P.S. Did you remember to grab your FREE viral traffic creating tool in my previous post? Here’s your chance one last time to grab this FREE viral traffic maker…
Using Google Adwords to Drive Laser Targeted Traffic
Now I am going to be up front with you on this. I am not a big fan of Google Adwords as a primary resource for anyone on a low budget. You want to know why?
Easy — I lost a lot of money trying Google Adwords when I got started. I didn’t know what I was doing, and the results of my costly Adwords campaigns proved it.
I was hesitant to write anything here about Adwords because I don’t want to hear your sob stories about how you lost all your money here, and it’s all my fault. I only blame myself, even though I did read an experts book before I started my campaigns. It was my choice to try it, and I didn’t do it correctly.
Everyone wants to know about Google Adwords, so I have included some background information here. But I truly do not recommend this as a starting tactic for anyone on a low budget. It can easily wipe out your budget.
But it can, if done correctly, create very profitable, laser targeted traffic that is ready to buy right now!
Using Money to Make Money
Google Adwords is all about spending money to make money. And, if you have read any part of this blog, you know I’m not advocating you can have a successful business for free.
One classic method of spending money to make money for traffic to your service, store or online business is advertising. It was a viable means for traffic 100 years ago, and still is today. Advertising allows you to be specific about what you are offering, and thus ensures anyone reading and responding is a likely buying customer.
When you create the right kind of advertising and place it in exactly the right place, you get high volumes of laser targeted customers coming to you everyday. With a high volume or targeted traffic, even just a small percentage buying will generate a profit, even a substantial living income.
Google Adwords is a way to spend for advertising only when someone actually looks at your ad. It puts your small ad at the top of Google search responses, or on the right side. It makes you a “bull’s-eye” for targeted, buying traffic.
When done correctly, and I emphasize, it must be done correctly – then dime for dime, there is probably few more cost efficient means of laser targeted advertising anywhere. The return can be astronomical, and you can make a fortune.
To use Googel Adwords, you set up free account with Google. Once you account is approved, you right short ads like you see in the image on the left. These ads lead to your online offer.
You pay a fee only when someone clicks on your ad. The fee is determined by advertisers bidding on the use of keywords. The most popular keywords cost the most, the less popular cost less. The beauty of it is, there are still many “unpopular” keywords or keyword phrases that you can make a killing on. Literally spend only a dime a click.
The bad news is, there really is an art to doing this well. I am not a Google Adwords Artist. I have tried three different expert techniques, modeling proven ads, using pre-written ads with pre-selected keywords, and legally “stealing” the best paying ads. For me, the results have been abysmal.
I am not trying to scare you. Not at all. I am just making you informed. Google Adwords can and does produce outstanding results for many. That’s why any major company worth its salt uses it. Just don’t dive in with starry-eyed dreams of overnight fortunes. It probably happened a few times, but figure the odds it will happen with you.
Of course Google isn’t the only place to do Adword-like campaigns. Yahoo has a similar service and so does MSN and other lesser search engines. But most of your traffic will come from Google, Yahoo, and MSN, so those are the ones to focus on.
You may want to use Yahoo or MSN first because it can be a little cheaper, and the techniques are essentially the same. When you are getting good results in a lower cost place, then step up into Google and test the waters. You may be impressed with the results.
…Coming next, the basics of a vital free traffic method…
February 22nd, 2010 
Wayne 
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